Hi, I’m Sabrina

Empathetic hands-on
Design Leader

Over the past 10+ years, I’ve led product design from both sides of the table, scaling teams as a thoughtful Design Leader. And turning complex journeys into beautiful and intuitive experiences as a Lead Designer.

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Product & Systems Design

Selected experience

From hands-on product design to leading hybrid high-performing product teams, these chapters show how my scope has grown.

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Senior Product Design Manager

Leading product strategy across teams and markets

Developing product vision, coaching hybrid teams and owning a company-wide customer outcome across Moonpig and Greetz.

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Design Manager

Building products, teams and design practice

Four and a half years of product craft, internal product design, team transformation and people leadership.

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Community leadership

Growing a design community that lasts

Six years of community leadership, event craft and a mentorship programme with a waitlist.

How I lead

People-first leadership, built for outcomes

I put people first: creating a supportive environment where psychological safety and high standards work together. I build the clarity, confidence and trust that help teams do their best work.

Make space to thriveCreate psychological safety while holding a clear, ambitious quality bar.

Build enabling systemsSet the right design ceremonies, critiques and tools so teams can work independently.

Coach for the individualAdapt coaching to each person’s strengths, goals and development needs.

Connect people to resultsBuild high-performing teams that deliver meaningful business outcomes.

Grow end-to-end ownershipEmpower designers to own outcomes, not just produce screens.